Samsung TV Plus will livestream the 2024 MAMA AWARDS. The company today announced its partnership with one of the world’s premier K-pop events.

The event will take place at the Dolby Theatre in Los Angeles on November 21 and at Kyocera Dome Osaka from November 22-23 and Samsung TV Plus will air all three days of the awards ceremony.

The 2024 MAMA AWARDS will be available through the Samsung TV Plus platform’s exclusive K-pop channel, marking a major milestone in Samsung’s expansion of global streaming offerings.

“Through strategic partnerships, we’re expanding Samsung TV Plus’s role as a key platform for bringing diverse, high-quality content to audiences worldwide,” said Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics.

Through the exclusive live stream of MAMA AWARDS, Samsung TV Plus continues to deliver unique entertainment experiences to global audiences and set a new standard in free streaming.

Earlier this month, Samsung released K-POP by CJ ENM on the TV Plus platform. The new channel brings a rich selection of K-pop content to audiences across America and Europe.

K-POP by CJ ENM introduces a diverse mix of performances, music videos, artist interviews and behind-the-scenes footage — including exclusive programming from CJ ENM’s Studio CHOOM.

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Samsung Global Goals app wins Bronze in the “Partnership or Collaboration – Responsible Technology” category of the 4th annual Anthem Awards.

Although the Global Goals app comes pre-loaded in One UI, it often gets overlooked by Samsung users. It’s a dynamic lock screen wallpaper service, that funds UN for Global Goals through ads.

Samsung has crafted the Global Goals app in partnership with UNDP. It empowers millions worldwide to contribute directly to the 17 Sustainable Development Goals, AKA Global Goals.

Anthem Awards is an annual affair, which honoured One UI’s often ignored app with Bronze. It highlights Samsung’s continued dedication to fostering impactful, technology-driven solutions.

“We are truly honored to have our commitment to the Global Goals recognized by the Anthem Awards,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business at Samsung Electronics.

The platform recognizes initiatives that leverage technology responsibly through strategic partnerships to address societal challenges and promote ethical technology use.

The future of Samsung’s Global Goals app

The South Korean tech giant reiterated its dedication to harnessing the power of technology to inspire collective action, open collaboration, and creating a better future.

As Samsung moves towards 2030 alongside the UNDP, the Global Goals app will remain vital for driving action and progress toward achieving the Global Goals.

Samsung believes wider RCS adoption unites Android (One UI) and iOS users. The company has been working with Google to evolve the next-gen messaging standard. After a long-standing moral fight, Apple adopted RCS across its products.

Apple iOS now supports RCS messaging standards, uniting iPhone users with Android and One UI users. Samsung and Google together worked hard for RCS evolution and ran a campaign #GetTheMessage to put pressure on Apple.

Text messaging has undoubtedly become a key part of how we connect. Rich Communication Services (RCS) is a modern, interoperable standard that evolved in close collaboration between Google and Samsung.

RCS is quickly becoming the universally adopted, modern messaging standard. As the world becomes more interconnected, this open, collaborative approach across the industry will be a key factor in enabling better experiences for all.

RCS unlocks a world of rich, seamless messaging on Android and iOS devices. As it’s now also available on Apple iOS devices, the key advantages of RCS when messaging between Android and iOS devices include:

• High-quality media sharing: Users can send high-resolution images and videos across Android and iOS devices, making sharing special moments in greater detail and clarity easier.

• Text Reactions: Users can react to messages with emoji or other expressions, similar to social media, making conversations more interactive and personal.

• Enhanced group chats: In group chats, users can add or remove other users whether they use Android or iOS.

RCS unites Android, One UI and iOS

RCS expansion to iOS takes the industry one step closer to a universal seamless messaging experience. Samsung has worked closely with Google for years to establish RCS as a universal standard that improves the messaging experience.

“We’ve been working with Google on RCS for years to provide users with a seamless, connected messaging experience,” said Patrick Chomet, EVP and Head of Customer Experience, Mobile eXperience Business at Samsung Electronics.

Android and One UI have united for years and the partnership is reaching new milestones. As Apple iOS 18 supports RCS, rich messaging features are now available beyond the Android and One UI ecosystem when messaging across platforms.

“We have worked hard for years to make RCS the standard for improved cross-platform messaging, and Samsung has been instrumental in the growing adoption of RCS,” said Sameer Samat, President of Android Ecosystem at Google.