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Samsung sets master plan to increase its smartphone market share by 2022
According to the latest South Korean report of The Elec, Samsung has recently shared its 2022 smartphone shipment plans with selected suppliers. As per Samsung’s 2022 plan, the company will improve its market share by two percentage points to take its global market share to 21.9% next year.
Samsung expects smartphone sales to grow significantly next year due to the “retaliatory spending” trend on smartphones, the report said. Samsung estimates that 1.5 billion smartphone shipments will arrive in 2022 – more than 7% of figures from 2021.
The shipment plans suggest that Samsung will launch the 2022 by launching the much-delayed Samsung Galaxy S21 fan edition in January. A month later, there will be a Galaxy S22 series. Next month, in March 2022, Samsung is looking to expand its midrange A-series lineup with the Galaxy A53 and Galaxy A33.
This will be followed by the Galaxy A23 in April and the Galaxy A73 in May. Apart from these, the company also launches its M Series handsets in emerging markets such as India and Russia.
As expected, Samsung’s midrange portfolio has the highest sales, with the Galaxy A20 and A30 series alone having over 267 million units. Furthermore, the Galaxy A50 and A70 series devices are expected to have 92 million units, while the Galaxy S22 series is expected to have 33 million units.
The report also noted that Samsung faces stiff competition from Chinese rivals such as Xiaomi, Oppo and Vivo. The company’s own data show that Chinese smartphone brands will have a 43.8% market share in 2019, with Huawei having a significant share.
To capture more market share than Huawei, Samsung has planned several aggressive marketing campaigns that will result in Chinese smartphone brands losing almost 2% market share by 2022 and reducing them to 45% in the smartphone market. Samsung also predicts that Apple’s market share will fall slightly – from 17.2% in 2021 to 16.7% in 2022.
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Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source