Business
Samsung Display’s QD-OLED panel production reaches 75%
Recently, Samsung Display announced that the company has reached a 75% yield on QD-OLED panels. It is not uncommon for a company to disclose its panel production returns. It unveiled its QD-OLED panel yield in a statement posted on the company’s internal bulletin board.
Samsung Display began shipping QD-OLED panels in November 2021 from its Asan campus in South Chungchiang Province. Currently, it processes 30,000 sheets of QD-OLED panels per month, which can produce approximately 1 million units of 55- and 65-inch TV per year.
Dell is one of the main customers of the company QD-OLED monitors. It is also in talks with Asus, Lenovo, and HP. Its TV panel customers are Samsung and Sony. Sony will unveil the QD-OLED TV model in June 2022, while the QD-OLED TV from Samsung will be released earlier this month.
Last month, Samsung began accepting pre-orders for QD-OLED TVs through its US subsidiary. The factory price is US $2,199.99 (approximately 2.65 million won) for the 55-inch model and US $2,999.99 (approximately 3.62 million won) for the 65-inch model.
Samsung plans to launch QD-OLED TV models first in the United States and then in Asia, including Korea and Europe. Despite industry insiders predicting that Samsung will introduce QD-OLED TVs as a flagship product in the first half of 2022, the online Samsung Global New TV model showcase revealed QD-OLED TVs late last month.
Under these circumstances, some Samsung Display employees have expressed concern about the competitiveness of QD-OLED panels. To address these concerns the company has clearly disclosed its QD-OLED panel yield.
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Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.