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Samsung unveils creative marketing campaigns for Galaxy Z Fold 4 and Flip 4 globally
Launched a couple of months ago, the Samsung Galaxy Z Fold 4 and Galaxy Z Flip 4 come with a gorgeous design besides offering the most advanced features. Meanwhile, to beautifully advertise these beautiful products, Samsung unveiled Galaxy Z Fold 4 and Flip 4 creative marketing campaigns across the globe.
With this creative marketing campaign, Samsung aims to generate interest in these devices among the public. Recently, Samsung Newsroom has showcased some of the popular Galaxy Z Fold 4 and Galaxy Z Flip 4 creative marketing campaigns that are making consumers eager to buy these products.
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Capturing Your Best Angle in Brazil
In Rio de Janeiro and São Paulo in Brazil, people around can catch a glimpse of the Galaxy Z Flip 4. This series of advertisements displays how the phone looks when it is folded. If you upload a selfie on social media with the hashtag #GalaxyExperienceRJ, the photo shows up on the large billboard in the shape of the Galaxy Z Flip4 cover display.
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Eye-Catching and Convenient Galaxy Z Flip 4-Shaped Chairs in Belgium
Samsung installed chairs in the shape of the Galaxy Z Flip 4 at bus stops in Belgium. The phones can be used as actual chairs, providing both a convenient seat and a fun display for those waiting for the bus.
Unleash Your Creativity With the Galaxy Z Flip 4 FlexCam in Japan
The company showcased both the phone’s water-resistant capability and FlexCam feature in Japan. By folding the phone in half and placing it in a tank filled with water, the phone camera captured a striking and imaginative photo showing goldfish flying in the sky.
A Phone That Moves With You in the Czech Republic
A purple tram displaying the most popular color of the Galaxy Z Flip 4 is running throughout the city of Prague in the Czech Republic. Additionally, the Z Flip’s FlexCam has been shaped to match the tram’s window, making tram passengers appear as though they are subjects being filmed by the phone.
Light up the Night With Galaxy Z Series in Taiwan:
Combining both the latest technology and the new Galaxy smartphone devices, Samsung unveiled its Galaxy Z Fold4 and Galaxy Z Flip4 through a captivating drone show in Taiwan. As the phones are both vertically and horizontally symmetrical, their design resembles a mirror. Similarly, the reflection of the Moon on the lake’s surface also has a mirror-like quality.
Samsung could shift its investment from the EV battery business in the US. The company plans to adjust its investment in ESS from EVs due to a sluggish market. The move comes after low demand for EVs, particularly bikes, and growing demand for ESS.
TheElec reports that Samsung eyeing the growing demand for ESS (energy storage systems) in the US. North America’s largest power company NextEra Energy could be awarding Samsung with a potential 1 trillion won ESS order.
Samsung is investing in converting its EV battery pack production line in Michigan, US. The electric bike battery pack line will be dismantled and converted for ESS use. The investment is expected to begin as early as the fourth quarter.
- The ESS battery pack line will be located in Factory 1, where a battery pack line for Harley-Davidson is currently in operation.
- Factory 2 primarily produces battery packs for Stellantis PHEVs, such as the Jeep Wrangler 4xe and Grand Cherokee 4xe.
The Korean tech giant is pursuing a 1 trillion won order for ESS batteries from NextEra Energy. The order is estimated to be around 5GWh. The company has started accelerating its penetration into the ESS market since last year with its Battery Box.
Samsung is exploring advanced sensor-shift image stabilization (OIS) camera tech for future Galaxy phones. The company recently filed a patent application related to image stabilization technology for mobile devices in South Korea.
The latest Samsung patent suggests work on the sensor-shift image stabilization (OIS) camera is underway. However, Apple iPhone-like sensor shift camera tech is far from arriving on Samsung’s Galaxy smartphones.
The patent entitled “Actuator for optical image stabilization and camera module including the same” describes how less force is required to stabilize the sensor itself. This allows for a more precise correction of the sensor position.
The patent document shows that Samsung is continuing to develop its ideas and methods for sensor-shift image stabilization. The absence of such cameras is not a sign that the company has abandoned the idea.
Samsung has been working on sensor-shift image stabilization for years. The company aims to upgrade the Galaxy camera capabilities in the future. The sensor-shift stabilization offers a sharper image by moving the camera sensor.
Previously, patents related to sensor-shift telephoto camera surfaced. However, the Korean tech giant hasn’t commercialized the technology. The patent was published recently, but doesn’t mean we will be seeing this upgrade in the Galaxy S25 series.
The development suggests that Samsung won’t include it on Galaxies till an advanced variant evolves. As the exploration continues, sensor-shift OIS feature remains in hope for the future of Galaxy smartphone segment.
Samsung officially confirmed its teaming up with Qualcomm and Google for XR devices. Now, Qualcomm CEO revealed that the company is working with Samsung and Google to develop mixed-reality smart glasses.
According to the info, Samsung is working on portable mixed-reality smart glasses in collaboration with Qualcomm. Not XR headset, the company’s first extended reality product could be smart glasses with AI for new experiences.
Qualcomm CEO Cristiano Amon shared new details about Samsung’s upcoming XR product. In an interview to CNBC, Amon confirmed the collab with Samsung will result in “a new product” that offers “new experiences.”
Beyond that, he hinted that this product will likely be a pair of XR smart glasses, not a headset. Just opposite to Apple’s approach, Samsung and Qualcomm aimed to create XR smart glasses that would be portable and easy to carry around.
“I want everyone who has a phone to go buy companion glasses to go along with it,” Amon said. “We need to reach a point where wearing smart glasses feels no different from wearing regular glasses or sunglasses. Only then can we achieve true scale,” he added.
The XR smart glasses could debut later this year, featuring artificial intelligence. Samsung and Qualcomm reportedly aiming to make XR glasses mainstream, while Google could support them with optimized software.
Following the trend, the XR smart glasses could pack on-device AI capabilities. Some AI features will run directly on the device, others on the phone, and certain tasks will require cloud processing – unlocking “a whole new set of experiences.”
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