News
Flagship Samsung smartphone sales making Apple happy
Highlights
- Samsung’s most shipment is made up of low-end phones
- Galaxy flagships are not doing well in sales
- ASP gap between Samsung and Apple widened due to flagship sales
It looks like Samsung is late in taking the decision of ‘operating strategy’ revision. Since the sales of Samsung smartphones increased, ASP growth (average selling price) is negligible, which makes Apple happy. It’s found that mid-rangers have the biggest share in Samsung’s sales and flagships are not doing well.
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Compared to Apple, Samsung flagship phone sales have not hiked due to software controversy this year, while, Galaxy A series is making new records of success. At the same time, the division of the iPhone 14 lineup is making big profits for Apple as it widened the ASP gap with Samsung.
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During July-September 2022, Apple recorded a 10% increase in sales and a 7% increase in ASP compared to the same period last year. Omdia report suggests that the ASP of Samsung and Apple were $383 and $959, as of the second quarter, respectively.
ASP Growth
- Samsung 2%
- Apple 7%
According to Counterpoint Research, the ASP of Samsung’s smartphones only increased 2% year-on-year in the third quarter of this year. The sales of Galaxy Z Fold/Flip lineup and 5G smartphones got increment (YoY) by 2 times and 27%, respectively.
Due to less sales of the Galaxy S22 flagship lineup, Samsung’s revenue decreased by 4% YoY and the global smartphone market share decreased by 0.2%. On the flip side, not only Apple’s revenue and ASP increased, but worldwide shipments also increased alongside.
“Galaxy has a strong flagship image in Korea, but the perception is different in overseas markets. This is why Samsung needs to put more effort into overseas markets,” said an industry insider.
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Samsung launched Music Frame WICKED Edition in the UK. The company has also announced its partnership with Universal Pictures. The Limited Edition Music Frame is available in the UK through the official online store and select retail locations.
Music Frame is Samsung’s customizable Wi-Fi and Bluetooth-enabled speaker designed to blend seamlessly into any environment. The special edition Music Frame brings three WICKED photo cards, including an exclusive image, and a unique WICKED bezel.
Buyers can also customize their Music Frame with different photo cards, as well as play music from their mobile device or link to a smart TV with Q-Symphony.
The WICKED Music Frame campaign will be supported across Samsung’s full ecosystem across Digital, Social, CRM, and Samsung’s experience stores.
The campaign showcases the power of Samsung’s unique technology – a combination of art and technology to offer consumers a personalized and immersive audio experience.
The Movie IP partnership will also be extended into retail partners featuring 8k and 4k trailer content, as well as Soundbar experiences with tracks from the soundtrack.
WICKED is the untold story of the witches of Oz, starring Emmy-, Grammy- and Tony-winning powerhouse and Oscar nominee Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman misunderstood because of her unusual green skin who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition who has yet to discover her true heart. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
Samsung could pack the Galaxy Z Flip FE and Z Flip 7 with Exynos processors. The company could launch its first affordable foldable phone next year. The device could get a different camera and processor from the Galaxy Z Flip 7.
Leaker Jukanlosreve revealed that Samsung could use the Exynos 2400e in the Galaxy Z Flip FE and Exynos 2500 in the Galaxy Z Flip 7. The former Exynos variant powers the Galaxy S24 FE, while the Exynos 2500 is an upcoming product.
Samsung previously intended to use Exynos 2500 in the Galaxy S25 series. However, the chip has a major performance difference from its Snapdragon counterpart. This led the company to solely rely on the Snapdragon 8 Elite for the S25 series.
Exynos 2500 is being manufactured using Samsung Foundry’s 3nm process node. The yield rate is quite low (around 20%), which is far from the production threshold. However, Samsung chose the path to produce the chip at such a low yield rate.
Exynos 2400 has proven to be a decent chip with no frustrating flaws. The Exynos 2400e could be used in the Z Flip FE. The “e” model could be made using IPoP (Integrated Package on Package) tech, which is cheaper than the standard method.
Recently, a Korean media outlet reported that Samsung Foundry has started mass production of a 3nm Exynos 2500 chip. It was initially intended to be used in the S25 and S25 Plus, but issues pushed it towards the second-half debut in the Z Flip 7.
New York became the first US state to bring retail consumer rebates for appliances under the Inflation Reduction Act. Applauding the move, Samsung launched a huge energy-saving opportunity for the residents of New York.
Samsung started offering up-front discounts to consumers statewide through New York’s IRA HEAR program. Consumers can now access IRA’s Home Electrification and Appliance Rebate (HEAR) program.
IRA HEAR rebate program advantages
- Save up to $840 on Samsung’s innovative ENERGY STAR products, including laundry appliances like heat pump dryers and all-in-one combo washers + heat pump dryers.
Visit Samsung’s home appliance page to learn more about the options available.
Samsung said this is just the beginning of its rebates journey in New York. The company looks forward to working with partners to expand these retail rebates to more products and in more states across the United States.
Pay attention, the IRA provides rebates and tax credits to households across America. New York is leading the way in providing direct retail point-of-sale appliance rebates, supporting an affordable clean energy transition.
Inflation Reduction Act
Signed in August 2022, the Inflation Reduction Act is the single largest investment in climate and energy in American history.
It provides home appliance rebates for discounts on electric energy-efficient appliances like Induction cooktops, ranges, and heat pump laundry appliances.