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Samsung Galaxy S23 series creators reveal design story
Launched back on February 1st, the Samsung Galaxy S23, Galaxy S23 Plus, and Galaxy S23 Ultra offer a premium smartphone experience to consumers. Recently, Samsung Newsroom talked to the creators of the Galaxy S23 series to get to know the design story.
Here’s how the Samsung Galaxy S23 series’ distinct design came about:
Design theme – “Create the Essentials”
If too many unnecessary details are incorporated, resources can be wasted during the production process, so Samsung Galaxy S23 creators decided to retain only the bare essential design features, based on the true identity of the device.
The Samsung Galaxy S series is a product lineup built on the true essence of what premium design can be. For the Galaxy S23 series, we deliberated extensively on what elements would not only make for a great design but also how they would impact the world at large.
Signature design
Vanilla and Plus Galaxy S23 variants introduce thin bezels that are slim and balanced on all sides for users to better focus on their screens, while a curved metal frame both protects the screen and provides the user with a comfortable grip.
Adding to this, the camera contour cut design seen on the last year’s Galaxy S22 and S22+ was removed, and all three models of the Galaxy S23 series are now equipped with a single camera design to deliver even more consistency across the lineup.
The Galaxy S23 Ultra brings reduced side edges and extended flat surfaces even further. It not only provides a better grip but also provides more space in which the S Pen can be utilized and ultimately maximize the benefits of the large screen.
Camera’s distinct design
Samsung believes the camera design of a device has become a powerful way to distinguish a product and express brand identity. The Galaxy S23 series camera layout has stayed the same since the Galaxy S21 series in order to foster a unique design identity.
Meanwhile, the external part of the camera is a glossy metal while the internal parts have been processed with smooth hairlines to convey the camera’s powerful performance. The design of the inner elements, including the form, texture, and color, is inspired by traditional camera lenses.
Colors are inspired by nature
The Galaxy S23 series comes in four colors that are based on a concept Samsung calls “Shades of Nature”. The Green shade is reminiscent of a tranquil forest while Phantom Black embodies the silent strength of nature, and the bright Cream shade is warming to look at while Lavender captures the energetic nature of everyday life.
Besides, the company developed four additional colors under the concept of “Shades in Dream”. Exclusively available on Samsung.com, the Lime, Skyblue, Red, and Graphite provide online customers with some upbeat and futuristic shades.
You can read the entire design story at Samsung Newsroom.
Samsung could shift its investment from the EV battery business in the US. The company plans to adjust its investment in ESS from EVs due to a sluggish market. The move comes after low demand for EVs, particularly bikes, and growing demand for ESS.
TheElec reports that Samsung eyeing the growing demand for ESS (energy storage systems) in the US. North America’s largest power company NextEra Energy could be awarding Samsung with a potential 1 trillion won ESS order.
Samsung is investing in converting its EV battery pack production line in Michigan, US. The electric bike battery pack line will be dismantled and converted for ESS use. The investment is expected to begin as early as the fourth quarter.
- The ESS battery pack line will be located in Factory 1, where a battery pack line for Harley-Davidson is currently in operation.
- Factory 2 primarily produces battery packs for Stellantis PHEVs, such as the Jeep Wrangler 4xe and Grand Cherokee 4xe.
The Korean tech giant is pursuing a 1 trillion won order for ESS batteries from NextEra Energy. The order is estimated to be around 5GWh. The company has started accelerating its penetration into the ESS market since last year with its Battery Box.
Samsung is exploring advanced sensor-shift image stabilization (OIS) camera tech for future Galaxy phones. The company recently filed a patent application related to image stabilization technology for mobile devices in South Korea.
The latest Samsung patent suggests work on the sensor-shift image stabilization (OIS) camera is underway. However, Apple iPhone-like sensor shift camera tech is far from arriving on Samsung’s Galaxy smartphones.
The patent entitled “Actuator for optical image stabilization and camera module including the same” describes how less force is required to stabilize the sensor itself. This allows for a more precise correction of the sensor position.
The patent document shows that Samsung is continuing to develop its ideas and methods for sensor-shift image stabilization. The absence of such cameras is not a sign that the company has abandoned the idea.
Samsung has been working on sensor-shift image stabilization for years. The company aims to upgrade the Galaxy camera capabilities in the future. The sensor-shift stabilization offers a sharper image by moving the camera sensor.
Previously, patents related to sensor-shift telephoto camera surfaced. However, the Korean tech giant hasn’t commercialized the technology. The patent was published recently, but doesn’t mean we will be seeing this upgrade in the Galaxy S25 series.
The development suggests that Samsung won’t include it on Galaxies till an advanced variant evolves. As the exploration continues, sensor-shift OIS feature remains in hope for the future of Galaxy smartphone segment.
Samsung officially confirmed its teaming up with Qualcomm and Google for XR devices. Now, Qualcomm CEO revealed that the company is working with Samsung and Google to develop mixed-reality smart glasses.
According to the info, Samsung is working on portable mixed-reality smart glasses in collaboration with Qualcomm. Not XR headset, the company’s first extended reality product could be smart glasses with AI for new experiences.
Qualcomm CEO Cristiano Amon shared new details about Samsung’s upcoming XR product. In an interview to CNBC, Amon confirmed the collab with Samsung will result in “a new product” that offers “new experiences.”
Beyond that, he hinted that this product will likely be a pair of XR smart glasses, not a headset. Just opposite to Apple’s approach, Samsung and Qualcomm aimed to create XR smart glasses that would be portable and easy to carry around.
“I want everyone who has a phone to go buy companion glasses to go along with it,” Amon said. “We need to reach a point where wearing smart glasses feels no different from wearing regular glasses or sunglasses. Only then can we achieve true scale,” he added.
The XR smart glasses could debut later this year, featuring artificial intelligence. Samsung and Qualcomm reportedly aiming to make XR glasses mainstream, while Google could support them with optimized software.
Following the trend, the XR smart glasses could pack on-device AI capabilities. Some AI features will run directly on the device, others on the phone, and certain tasks will require cloud processing – unlocking “a whole new set of experiences.”
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