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Samsung invites you to interactive Galaxy Experience Spaces to explore upcoming products
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On July 17, Samsung announced that it will open seven interactive Galaxy Experience Spaces around the world. At these spaces, visitors can explore the latest mobile device innovations from Samsung after their unveiling at Galaxy Unpacked, which will be held in Seoul on July 26.
Samsung invites consumers to “Join the flip side” and explore a new way of thinking and living. Fans can visit the fun and colorful open market-themed spaces to get hands-on with the latest devices, see the potential of Galaxy’s connected ecosystem and participate in interactive exhibits.
Visitors will learn more about the design breakthroughs that make the latest Galaxy devices possible, exploring some of their newest features and how they excel at tasks such as gaming and multi-content viewing on upcoming Galaxy devices.
“We’re excited to offer visitors the chance to immerse themselves in the latest Galaxy ecosystem and see first-hand how it can enrich their everyday lives,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics.
In addition, visitors can also lean into their creative sides with customizable and playful designs and sets, as well as experience typical in-store functions as if they were shopping using a web-based app, thanks to technology from Samsung Wallet.
In select Galaxy Experience Spaces, visitors can enjoy limited-time only Samsung merchandise giveaways. After downloading the Galaxy Experience App, consumers can accumulate points through interacting with the store like checking in at the store on the app or participating in space activities.
Galaxy Experience Space venues:
- Seoul: July 28 — August 20 at 41-1, Seongsui-ro 7-gil, Seongdong-gu, Seoul, Republic of Korea
- Busan: July 28 — August 20 at 5, Gwanganhaebyeon-ro 255beon-gil, Suyeong-gu, Busan, Republic of Korea
- New York: July 26 — August 20 at 50 W 34th St., New York, NY 10001, U.S.
- Berlin: July 26 — August 22 at Mall of Berlin, Leipziger Pl. 12, 10117 Berlin, Germany
- Paris: July 26 — August 22 at Westfield Les 4 Temps, 15 Parv. de la Défense, 92092 Puteaux, France
- Dubai: July 26 — August 22 at Dubai Mall, Mohammed Bin Rashid Boulevard, Downtown Dubai, United Arab Emirates
- Bangkok: July 26 — August 20 at Central world, 999/9 Rama I Rd, Pathum Wan, Bangkok 10330, Thailand
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Samsung no longer interested in EV battery business in the US?
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Samsung could shift its investment from the EV battery business in the US. The company plans to adjust its investment in ESS from EVs due to a sluggish market. The move comes after low demand for EVs, particularly bikes, and growing demand for ESS.
TheElec reports that Samsung eyeing the growing demand for ESS (energy storage systems) in the US. North America’s largest power company NextEra Energy could be awarding Samsung with a potential 1 trillion won ESS order.
Samsung is investing in converting its EV battery pack production line in Michigan, US. The electric bike battery pack line will be dismantled and converted for ESS use. The investment is expected to begin as early as the fourth quarter.
- The ESS battery pack line will be located in Factory 1, where a battery pack line for Harley-Davidson is currently in operation.
- Factory 2 primarily produces battery packs for Stellantis PHEVs, such as the Jeep Wrangler 4xe and Grand Cherokee 4xe.
The Korean tech giant is pursuing a 1 trillion won order for ESS batteries from NextEra Energy. The order is estimated to be around 5GWh. The company has started accelerating its penetration into the ESS market since last year with its Battery Box.
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Samsung exploring sensor-shift OIS camera tech for Galaxy phones
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Samsung is exploring advanced sensor-shift image stabilization (OIS) camera tech for future Galaxy phones. The company recently filed a patent application related to image stabilization technology for mobile devices in South Korea.
The latest Samsung patent suggests work on the sensor-shift image stabilization (OIS) camera is underway. However, Apple iPhone-like sensor shift camera tech is far from arriving on Samsung’s Galaxy smartphones.
The patent entitled “Actuator for optical image stabilization and camera module including the same” describes how less force is required to stabilize the sensor itself. This allows for a more precise correction of the sensor position.
The patent document shows that Samsung is continuing to develop its ideas and methods for sensor-shift image stabilization. The absence of such cameras is not a sign that the company has abandoned the idea.
Samsung has been working on sensor-shift image stabilization for years. The company aims to upgrade the Galaxy camera capabilities in the future. The sensor-shift stabilization offers a sharper image by moving the camera sensor.
Previously, patents related to sensor-shift telephoto camera surfaced. However, the Korean tech giant hasn’t commercialized the technology. The patent was published recently, but doesn’t mean we will be seeing this upgrade in the Galaxy S25 series.
The development suggests that Samsung won’t include it on Galaxies till an advanced variant evolves. As the exploration continues, sensor-shift OIS feature remains in hope for the future of Galaxy smartphone segment.
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Samsung crafting mixed-reality smart glasses with Qualcomm, Google
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Samsung officially confirmed its teaming up with Qualcomm and Google for XR devices. Now, Qualcomm CEO revealed that the company is working with Samsung and Google to develop mixed-reality smart glasses.
According to the info, Samsung is working on portable mixed-reality smart glasses in collaboration with Qualcomm. Not XR headset, the company’s first extended reality product could be smart glasses with AI for new experiences.
Qualcomm CEO Cristiano Amon shared new details about Samsung’s upcoming XR product. In an interview to CNBC, Amon confirmed the collab with Samsung will result in “a new product” that offers “new experiences.”
Beyond that, he hinted that this product will likely be a pair of XR smart glasses, not a headset. Just opposite to Apple’s approach, Samsung and Qualcomm aimed to create XR smart glasses that would be portable and easy to carry around.
“I want everyone who has a phone to go buy companion glasses to go along with it,” Amon said. “We need to reach a point where wearing smart glasses feels no different from wearing regular glasses or sunglasses. Only then can we achieve true scale,” he added.
The XR smart glasses could debut later this year, featuring artificial intelligence. Samsung and Qualcomm reportedly aiming to make XR glasses mainstream, while Google could support them with optimized software.
Following the trend, the XR smart glasses could pack on-device AI capabilities. Some AI features will run directly on the device, others on the phone, and certain tasks will require cloud processing – unlocking “a whole new set of experiences.”
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