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Farewell to Zenfone: Asus reportedly ends lineup with Zenfone 10

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Asus Zenfone 10

Asus Zenfone 10 may be the last Android smartphone by the brand. The company reportedly merged Zenfone employees into other departments or the ROG Phone team as part of an organizational restructuring.

Taiwanese media (via 9to5Google) reports that Asus is undergoing an “organizational restructuring” that has cut down the number of employees in its PC department across Taiwan and China.

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Adding to this, an internal Asus letter appears to have revealed plans to move many employees to the company’s mobile phone divisions – split into Zenfone and ROG Phone – but were instead laid off.

The (translated) report says:

The person familiar with the matter pointed out that ASUS mobile phones are divided into ROG and Zenfone series, but now the latest Zenfone 10 will be the last generation of this series, and the Zenfone team will be merged into other departments in the future, or directly into the ROG team.

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Pure blood HarmonyOS Next arriving to rival Android, iOS

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Huawei is set to launch pure blood HarmonyOS, the HarmonyOS Next later this month. While HarmonyOS supports Android apps, the HarmonyOS Next won’t be the same. The company is setting the stage to rival Android and iOS dominance.

Chen Xinxin, general manager of HarmonyOS industry solutions confirmed (via HC) HarmonyOS Next launching later this month. The self-made operating system will help Huawei compete against Google and Apple in the Chinese market.

Apple’s iOS is limited to iPhone, while Google’s Android is based on many skins. Leading smartphone vendors such as Samsung use Android on their devices. HarmonyOS Next will be promoted as the third leading mobile OS.

Per reports, HarmonyOS Next is “entirely independently developed and autonomous.” It would be a big blow to Apple and Google in the Chinese market. The success rate will decide whether its global arrival will take place.

Back in 2019, Huawei introduced the HarmonyOS operating system. It was accused of being an Android-based skin with radical UI tweaks. Support of Android apps was necessary as Google has a vast application ecosystem.

Huawei gradually expanded its work on the operating system. The company grew its application ecosystem through app developers. Now, we are hearing native apps are developed or under development for the latest iteration.

Following the US ban, Google pulled Android’s access from Huawei. The company has been facing immense challenges since then. However, it didn’t give up, and as a result, a competitive product is ready for a striking debut in the market.

Reports say that HarmonyOS runs on more than 900 million devices with 2.54 million developers. Huawei also plans to invest a massive $987 million to “incentivise” HarmonyOS native apps and technical services and to build out the HarmonyOS ecosystem.

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iPhone 16’s Camera Control on Samsung Galaxy: Awaiting the masterstroke

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Apple iPhone 16

Camera Control may have caught your attention, which debuted in the iPhone 16. Unlike Dynamic Island, Apple’s Camera Control key on iPhone 16 is a must on Samsung Galaxy. I am eagerly waiting for this masterstroke, honestly.

iPhone 16’s Camera Control key will be beneficial on Samsung Galaxy. The company’s Galaxy S flagships are known for their exceptional camera capabilities. A dedicated button will improve the user experience by 10 times.

Apple’s Camera Control introduces new ways to operate mobile cameras. Additionally, it helps users quickly access visual intelligence to learn about objects or places around them faster than ever before.

It’s a dedicated key integrated with Apple’s fancy iOS software. It’s a touch feedback key in the middle frame next to the power button. This underrated addition significantly elevates the camera experience on the iPhone 16 lineup.

Camera Control on a future Samsung should be welcomed by most Galaxy fans. Zooming capabilities, Nightography, and OIS of Galaxies are far ahead of Apple iPhones. Notably, Sony-made camera flagships also bring a capture button.

One UI 6 replicated several features from Apple’s iOS 17. I can’t assume Samsung will be criticized for bringing an iPhone-inspired Camera Control button on a future Galaxy. The company should consider innovating to uplevel Galaxy’s camera experience.

Image – Apple

Camera Control is a tactile switch, which powers the click experience. Besides, the key also has a high-precision force sensor, making the light press gesture, and a capacitive sensor – unlocking touch interactions.

The functionality is also able to trigger the camera, take a photo, and record video. iPhone 16 users can adjust controls such as zoom, exposure, or depth of field. As a result, users can compose a stunning photo or video by sliding their finger.

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Is Google set to ditch Samsung for 3nm Tensor G5 production?

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Google Pixel 9 Pro

Google Pixel 10 series will likely use 3nm Tensor G5 made by TSMC. The company is swiftly working to switch the Tensor producer for the next-gen SoC. Starting with the Tensor G1, Samsung has been fabricating Pixel-exclusive chips.

BusinessKorea reports that Google is likely to switch Tensor G5 production from Samsung to TSMC next year. The report suggests that the Tensor G5 will be used in the Pixel 10 series and is expected to be produced using TSMC’s 3nm process.

Samsung retained Google for the production of the Tensor G4 processor last year. Recent developments suggest that the Tensor G5 would not be produced at Samsung Foundry as a switch to Taiwan’s TSMC is highly likely.

Google and TSMC have entered the full-scale mass production phase of the Tensor G5. Despite utilizing its own developed Tensor, Google’s Pixel phones have always been criticized for performance and efficiency issues.

“TSMC has gained an advantage over Samsung in the 3nm process.”

In a situation where Samsung urgently needs to secure Foundry clients, losing Google to TSMC could disrupt its order strategy. Samsung Elec is also considering solely using Snapdragon 8 Gen 4 which would also benefit TSMC.

Samsung Foundry’s low yield rate is the biggest reason for Google to opt for TSMC. Exynos 2500 is already facing release uncertainty, and the departure of Google would significantly harm Samsung Foundry’s Mobile AP business.

Beyond Tensor G5, Google is rumored to produce Tensor G6 using TSMC’s 2nm process. It will be a huge leap in the Pixel segment’s AP strategy. Pixel 11 may be the early entry to ship with a 2nm process-based chipset variant.

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